MEMBER SPOTLIGHTS :
Christy Zukowski
Can you tell us about your career and what led you to your position at IC Bus ? I ’ m a seasoned marketer with a passion for building solid brands . Throughout my career , I ’ ve had the opportunity to work in various industries , including paper products and building materials . Eventually , I sought a new role that was closer to home and more purpose-driven . When I came across the job posting for a marketing lead position for IC Bus ® during the tail-end of COVID , I thought , “ Why not give it a try ?” The opportunity to work in an industry that serves children and contributes to a higher purpose was very appealing . I was thrilled to bring my expertise to the automotive industry and eager to delve into the world of student transportation . I haven ’ t looked back since .
School BUSRide spoke to Christy Zukowski , Sr . Marketing Communications Manager for IC Bus . She discussed the importance of being a business partner to NAPT , and shared what she finds most exciting about pupil transportation in 2025 .
NAPT brings tremendous value by highlighting critical industry topics .
From your perspective as a business partner to pupil transportation providers , what are the most pressing challenges in the industry ? One of the biggest challenges is driver shortages , which directly impact ridership . In nearly every meeting , conference , or industry discussion I attend , the need to recruit and retain drivers remains a top concern . Addressing this issue is critical to ensuring smooth and efficient transportation for students . Additionally , economic and political changes may also play a role , though the extent of their impact is uncertain . Despite these challenges , what stands out to me about this industry is the shared commitment among school districts , manufacturers , and associations . We are all working toward a common goal : ensuring students are transported safely to and from school . This shared purpose sets pupil transportation apart from other industries , making it incredibly rewarding to be a part of . Moreover , the industry fosters a collaborative environment where people readily share best practices and expertise to improve outcomes for everyone . That spirit of cooperation is truly inspiring .
How can NAPT business partners and NAPT collaborate more effectively ? NAPT brings tremendous value by highlighting critical industry topics . I appreciate the open communication and brainstorming opportunities with NAPT . Maintaining this dialogue is key to strengthening the entire industry . By working together , we can continue to tackle challenges , drive innovation , and create meaningful solutions .
What excites you most about pupil transportation in 2025 ? I ’ m excited to see the advancements and innovations coming to the industry this year . While I can ’ t share too much yet , I know there are exciting developments on the horizon from IC Bus . Every year , the industry evolves , bringing new improvements that enhance safety , efficiency , and overall effectiveness . It ’ s fascinating to watch these advancements unfold and witness the positive impact they have on student transportation . I look forward to seeing where the industry is headed and how we can continue to improve transportation for students everywhere .
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