School BUSRide FEBRUARY 2021 | Page 15

PEOPLE IN THE NEWS
The Lion Electric Company ( Lion ), a leading manufacturer of all-electric medium and heavy-duty urban vehicles , announced that Isabelle Adjahi has been appointed to the newly created role of vice president , Investor Relations and Sustainable Development , effective January 11 , 2021 . In this new role , Adjahi will be responsible for developing and implementing an investor relations strategy aimed at maintaining relationships with investors and analysts through an ongoing dialogue about Lion ’ s corporate , business , financial objectives , and growth . Reporting to Nicolas Brunet , Lion ’ s executive vice president and chief financial officer , she will also lead company-wide ESG ( Environmental , Social , Governance ) strategy and activities . “ We are delighted to welcome Isabelle to the Lion management team ,” Brunet said . “ In addition to her extensive investor relations experience , Isabelle has an established reputation among the investment community . I am confident that her strategic acumen and proven track record will make her highly effective in this role . We look forward to her contributions , as we are about to embark on our journey as a public company . In parallel , building a more sustainable future is at the very core of Lion ’ s activities . Isabelle ’ s contribution will provide greater insight to our many stakeholders who consider environmental , social and governance as essential elements of long-term , sustainable growth .” Adjahi has over 20 years of experience in investor relations . She most recently served as the senior vice president of Investor Relations and Communications at WSP Global , one of the world ’ s leading professional services firms listed on the Toronto Stock Exchange ( TSX ), which has a market capitalization of $ 13 billion .
The California Bus Association ( CBA ) announced the appointment of Vicki Bowman , CMP , CED , CSEP as the organization ’ s new executive director . Bowman is a bus industry event and marketing professional with a 15-year career at Motor Coach Industries , a leading manufacturer of motorcoaches in the U . S . She recently formed VB GROUP Marketing & Event Resources , an association , event , and media management firm focused on the
Vicki Bowman bus industry . She began her new role with CBA on January 15 . Bowman will be responsible for CBA ’ s daily operations , including marketing and membership , government relations and education and training programs . She will also manage sponsorships , meetings and CBA ’ s annual convention and trade show . “ I ’ m proud to join CBA in this executive role at this important time in our industry ,” said Bowman . “ CBA members are some of the best known and most respected motorcoach businesses in a state that draws significant tourism . I ’ m honored and grateful and promise members that I will take good care of them .” Since 1969 , the California Bus Association has given motorcoach companies a voice and venue to pursue excellence in the bus industry . CBA has reciprocal relationships with the Northwest Motor Coach Association , American Bus Association , United Motorcoach Association , School Bus Contractors Association and Commercial Vehicle Safety Alliance .
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