Scaling Up Magazine Scaling Up Magazine Summer 2018 | Page 14

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SPOTLIGHT: ALLURE MEDICAL
SUMMER '18
How One
Medical Spa
Chain Saved
$300,000
A Month
BY: VERNE HARNISH
As the founder of Allure Medical Spa discovered,
employees can be powerful allies in keeping costs
down—especially if they share in a company’s
profits. After Allure fixed its cash-flow challenges and
retargeted its marketing, the company is now opening
one location per quarter. www. alluremedical.com
WHEN CHARLES Mok, DO, opened Allure
Medical Spa in Detroit it was a side business
where he did cosmetic work such as Botox and
laser vein treatments. At that time in 2004,
his main job was working in the emergency
and trauma center at a hospital. “I had no
business experience,” recalls Dr. Mok.
Nonetheless, Allure took off quickly, and two
years after founding it, Dr. Mok left his job
at the hospital to run it full time. By 2013, it
had about 85 employees and $12 million in
revenue. Dr. Mok set a goal of doubling the
size of the business in three to five years.
He beat that goal and today, Allure is on track
for $30 million in revenue. The company
made the Inc. 5000 list of the fastest-growing