Scaling Up Magazine Scaling Up Magazine April 2018 | Seite 5

A Note From
"In a volatile industry, we have
found it is important to reinvent
ourselves continuously. After
spending years working with
industry specific consultants,
we have found that the Gazelles
coaching and growth tools provides
us an advantage over others in our
industry.
We look forward to each Scaling Up Summit and User
Conference, planning sessions with our Coach-Petra,
Verne Harnish’s blogs, Gazelle Growth updates, and now
the Scaling Up Magazine. The roadmap and tools are in
place, and the future is bright!"
- Ben Looper, CEO
Southeast Restoration (Atlanta, GA)
Southeastrestoration.com
Inside
6 EIGHT MUST-READ BOOKS FOR 2018
8 DAVID MEERMAN SCOTT - NEWSJACKING
12 JUDITH E. GLASER - CONVERSATIONAL INTELLIGENCE
14 ANDY BAILEY - EFFECTING CHANGE
16
COVER STORY
Tom Peters - Growth in Boring Markets
20 COACHES' CORNER WITH DOUG WICK
21 VERNE HARNISH - REFOCUS ON THE 4D'S
24 ALIGN5 ADVISORS - THE VALUE OF YOUR BUSINESS
26 VERNE HARNISH - MASTERING CASH FLOW
27 BILL HOOGTERP - THE PERFECT PRESENTATION
VERNE
HARNISH
Chair, ScaleUp Summit
WELCOME TO ScaleUp Summit 2018. There’s never been a better
time to accelerate your company’s growth. We’ve put together an
amazing lineup of speakers at this year’s summit to guide you during
these two days of intensive learning.
There’s no substitute for excelling in your field if you want to scale
rapidly. Legendary Tom Peters, co-author of In Search of Excellence
and the upcoming book The Excellence Dividend, will inspire you
with many fresh ideas on how to lead your team to new levels of
achievement.
For most business owners, the new administration in Washington
means 2018 will be a year of tremendous change. Billionaire Linda
McMahon of WWE fame, now administrator of the US Small
Business Administration, will offer insights you don’t want to miss in
her talk titled “From Zero to a Billion.”
And with social media transforming what it means to build a brand
more quickly than many of us can keep up with, David Meerman
Scott, author of The New Rules of Marketing & PR and nine other
books, will help you cut through the clutter. You’ll come away with
new insights into how to focus your efforts on what matters.
Here are the other amazing speakers in our lineup: Judith Glaser,
author of Conversational Intelligence; disruptive innovator and
TrueCar founder Bernie Brenner, author of The Sumo Advantage;
public speaking coach Bill Hoogterp, author of Your Perfect
Presentation; evolutionary biologist Tasmin Woolley-Barker,
author of Teeming; and marketing professor Avi Goldfarb, author
of Prediction Machines, which is a look at the true role of artificial
intelligence.
The purpose of the ScaleUp Summit is executive education, but
that’s only one benefit you’ll get from your experience. You’ll be
surrounded by hundreds of users of Rockefeller Habits 2.0 whom are
eager to exchange ideas. I encourage you to take advantage of this
rare opportunity to crowdsource ideas for your company’s growth
from other cutting-edge business leaders during the many networking
breaks during the event. I’m confident you’ll come away energized
and ready to take your company to new heights.
Keep scaling,
Verne Harnish
Chair, ScaleUp Summit
scaleupsummit.biz