SBTM September 2015 | Page 5

Business Publisher’s Column small SEPTEMBER 2015 EDITION HOUSTON MAGAZINE Chairman John Cruise President/Executive Publisher Steve Levine Vice President /Associate Publisher/ Creative Director/Editor Barbara Davis-Levine Business Development/PR Evelyn Pereira Roy Pereira Graphic Designer Lavinia Menchaca Photographers Gwen Juarez Contributing Writers Sonia Clayton Barbara Davis Mila Golovine Ruben Gonzalez Bruce Hurta Jeff Jones Sandy Lawrence Hank Moore Mike Muhney Colleen O’Brien Howard Partridge Christi Ruiz Rita Santamaria Kim Sawyer Gail Stolzenburg Pam Terry Holly Uverity Jeffrey D. Wallace Aimee Woodall Chief Advisor Hank Moore Publisher’s Advisory Board Denise Adjei Sonia Clayton Donna Cole John Cruise Dirk Cummins April Day Dr. John Demartini Maya Durnovo Kathie Edwards Mila Golovine Dory Gordon Greg Grant David Holt Richard Huebner Jeffrey Jones Darryl King Sandy Lawrence Craig Klein Wea Lee Bertrand McHenry Hank Moore Lisa M. Morton Mike Muhney Leisa Holland Nelson Tony Noun Mayor Annise Parker Page Parkes Howard Partridge Susan Repka Maria Rios Grant Sadler Rita Santamaria William Sherrill Gail Stolzenburg Pam Terry Linda Toyota Jack Warkenthien Carlecia D. Wright Aaron Young Phone: 832-419-2814 E-Mail: [email protected] Or Write: Small Business Today 5380 West 34th Street, Ste 230 Houston, TX 77092 See us on the web at www.SBTMagazine.net SMALL BUSINESS Today MAGAZINE IS PUBLISHED MONTHLY BY LEGACY PUBLISHING GROUP, LLC. 5380 WEST 34TH ST., STE. 230 HOUSTON, TX 77092 EXECUTIVE PUBLISHER - STEVE LEVINE: 832-419-2814 CHAIRMAN - JOHN CRUISE: 832-460-2020 www.SBTMagazine.net ADVERTISING RATES ON REQUEST. BULK THIRD CLASS MAIL PAID IN TUCSON, AZ. POSTMASTER: PLEASE SEND NOTICES ON FORM 3579 TO 5380 WEST 34TH ST., STE. 230 HOUSTON, TX 77092. ALTHOUGH EVERY PRECAUTION IS TAKEN TO ENSURE ACCURACY OF PUBLISHED MATERIALS, SMALL BUSINESS TODAY MAGAZINE CANNOT BE HELD RESPONSIBLE FOR OPINIONS EXPRESSED OR FACTS SUPPLIED BY ITS AUTHORS. COPYRIGHT 2012, LEGACY PUBLISHING GROUP, LLC. ALL RIGHTS RESERVED. REPRODUCTION IN WHOLE OR IN PART WITHOUT WRITTEN PERMISSION IS PROHIBITED. Fall Greetings Everyone! At least it is supposed to feel and look like fall, right? E ven though it’s still in the 80s and 90s here in Houston, this is FALL!. Yes, football is in full swing; baseball is winding down; and Halloween items have been out for purchase since the end of August. September also is a reminder like hitting the “snooze” on the alarm clock for the last time before getting up in the morning, that we are hitting 4th Quarter 2015. September on the clock says that it is time to look back on the last three quarters and compare where our business plan for the year was to have lead us by now and where we can tweak our business to get it back on track. Here are a few questions to ask yourself at this point: 1. 2. 3. 4. 5. 6. 7. Were the goals in my business plan realistic? Have my clients’ needs and/or preferences changed? Have I taken every advantage to market by business where my future clients are likely to be shopping for my products/services? Have I spent enough time/budget “loving” my clients? Have I asked for referrals from my clients? Have I asked my staff for their feedback on how we might improve our business? Is my business really prepared for the growth that we projected? Well, we are now going into the 4th Quarter and it is 1st down and 3 months to go. You have the time to get back on the scoreboard! Our cover honoree, Bobby Bryant of iBuy is not only a HUGE football fan (Go “Bama!”), but a visionary who always has one eye on his business’s bottom line and the other squarely on the changing preferences of consumers and what is trending. Barbara and I had the pleasure of featuring Bobby as the cover honoree of our December 2010 issue of PREMIER AGENT MAGAZINE and now on this issue of SMALL BUSINESS TODAY! You will enjoy his story! Good Reading, Good Sales, & Success to You, Steve Levine President/Executive Publisher, Small Business Today Magazine