SPECIAL FEATURE
Craig Klein –
SalesNexus
An Online CRM Software, Marketing Automation, and
Lead Generation System Totally Ahead of Its Time
By Barbara Davis and Colleen O’Brien
C
raig Klein is proud of his creation, SalesNexus, an online CRM
Software, Marketing Automation, and Lead Generation system that is totally ahead of its time. With a background in
electrical engineering and sales management, Craig always
had a reputation for helping his co-workers and clients by using
his analytical thinking, problem-solving, and listening skills. Not
satisfied with existing online CRM and Email Marketing systems,
Craig set out to build a system that was threefold:
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First, it would generate leads for salespeople that were not
just lists that marketing people could use but lists of actual
human beings who would be interested in their company’s
products.
Second, it would be in the Cloud and have all of the sales
management functions that people in the sales force had pioneered.
Third, it would be mobile-friendly.
As a result, SalesNexus was created as a company on the cutting
edge when it comes to offering visionary and useful tools for those
desiring to take their business to the next level.
Craig elaborated, “SalesNexus has a really unique set of capabilities not duplicated anywhere else, unless you want to spend ridiculous amounts of money.” SalesNexus is a sales and marketing
automation platform for business-to-business sales teams of 10
to 300 people. Not only does it help one stay in touch, the team is
able to share information about what’s going on with people and
products. From small startups to Fortune 500s, SalesNexus has
18 SMALL BUSINESS TODAY MAGAZINE [ SEPTEMBER 2015 ]