COVER STORY
Photo by Gwen Juarez.
her grandchildren and still dotes on her children who will always be the most important
part of her life. “My children have always
been very important. They had to work
on projects with me as they grew older. If
I needed an extra hand for driving a shred
truck, I’d ask my son or my husband to help.
My daughter would help around the office.”
Truly passionate about all she does, Ms.
Vice believes wholeheartedly in her company’s motto, ”Saving lives, one shred at a time.”
Through Patricia’s gifted abilities in staying
attuned with current business trends, developing good business relationships, and caring for the community, Texas Security Shredding will continue its consistent growth, all
the while staying in the pink.
Patricia’s Words of Wisdom
1. If you’re going into business for yourself, make sure you
understand the economics and the markets. Understand the company, the type of business you want to
own, what your market share should be; and know everything you can about your competitors.
2. Joan Rivers, featured speaker for the Susan G. Komen
Houston Affiliate in June of 2014, said, “We need to
keep our blinders on and move forward with persistence to achieve our business goals.” She explained
that there are many people along the road to business
success who will try to distract you and derail your
goals. She referenced her own challenges in becoming
a great comedian. To all small business owners, keep
your blinders on and move forward with steadfastness
and tenacity.
3. The quickest way to become an industry expert is to
disregard industry leaders. It is all about thinking differently about the business and understanding what
drives your customers and what is important to them.
Being on the cutting edge and supporting customers in
meeting their goals will accelerate your business suc-
10 SMALL BUSINESS TODAY MAGAZINE [ OCTOBER 2015 ]
cess and make you a leader in the industry.
4. Join round tables and mastermind groups and share
your expertise. Being the smartest person in the room
does not necessarily mean that you will be wise or
thrive in business. Your business will flourish from the
exchange o