EDITORIAL FEATURE
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Keep your focus upon your products rather
than pretentious displays.
Keep the booth simple, clean, and organized.
Give facts and simple explanations about
your products.
Ask questions and listen. Don’t concentrate on giving a sales pitch.
Good lighting, decoration, and booth dress
are always relevant to the product.
Show a maximum number of products.
A good demonstration convinces visitors
that your product is all you claim it is.
Give samples if possible.
Encourage audience participation.
Distribute professionally-produced, factual
literature.
Use video as interactive demonstration elements, augmented by signage.
Collect business cards as the basis for follow-up activities.
Make appointments to have in-depth presentations to serious prospects.
Trade show selling requires high energy levels. Booth people must be pro-active, greet
all prospects, and learn how to qualify each
contact in a short period of time.
Research shows that trade show booths
that have dishes of candy tend to draw
twice the number of visitors tha