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APRIL 2015 EDITION HOUSTON
MAGAZINE
Chairman
John Cruise
President/Executive Publisher
Steve Levine
Vice President /Associate Publisher/
Creative Director/Editor
Barbara Davis-Levine
Business Development/PR
Aaron Kaplan
Shir Maxfield
Graphic Designer
Lavinia Menchaca
Photographers
Gwen Juarez
Contributing Writers
Patty Block
Barbara R. Davis
Mila Golovine
Ruben Gonzalez
Bruce Hurta
Jeff Jones
Bruce Hurta
Hank Moore
Howard Partridge
Christi Ruiz
Rita Santamaria
Kim Sawyer
Gail Stolzenburg
Holly Uverity
Jack Warkenthien
Heather Green Warner
Aimee Woodall
Chief Advisor
Hank Moore
Publisher’s Advisory Board
Shah Ardalan
Helen Callier
Sonia Clayton
Donna Cole
John Cruise
Dirk Cummins
April Day
Dr. John Demartini
Maya Durnovo
Kathie Edwards
Mila Golovine
Dory Gordon
Greg Grant
David Holt
Richard Huebner
Bruce Hurta
Jeffrey Jones
Darryl King
Sandy Lawrence
Craig Klein
Wea Lee
Hank Moore
Lisa M. Morton
Mike Muhney
Leisa Holland Nelson
Tony Noun
Mayor Annise Parker
Page Parkes
Howard Partridge
Susan Repka
Maria Rios
Grant Sadler
Rita Santamaria
William Sherrill
Pam Terry
Linda Toyota
Jack Warkenthien
Carlecia D. Wright
Aaron Young
Phone: 832-419-2814
E-Mail: [email protected]
Or Write: Small Business Today
5380 West 34th Street,
Ste 230 Houston, TX 77092
See us on the web at www.SBTMagazine.net
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Small Business Today Magazine
SMALL BUSINESS Today MAGAZINE IS PUBLISHED
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The Only Thing Constant is Change
I
t is the beginning of our 4th year publishing Small Business Today Magazine and
just as we have done at the beginning of each anniversary, we like to improve it by
updating it and making other changes. Unfortunately, as Barbara can tell you, I
am not very good at dealing with change. Case in point: I still use the same “Day
Runner” Organizer that I was given as a gift in April 1984. Thank goodness that they
still make supplies for this at times outdated day planner! Yes, I use an online Google
Calendar as well but prefer the old school, tried and true methods of keeping my appointments. Okay, it has been 31 years on the same program but it works for me.
If I had my way, the magazines that Barbara, John, and I publish would never change!
But after 35 years in publishing here in Houston, I can tell you that every year or two
the look and feel of a magazine needs to change. It needs a fresher, cleaner look and
feel to keep up with the preferences of our subscribers.
Last April, in our 2nd Anniversary Issue, we changed the look of the Content Page,
Publisher’s Column Page, Editorial Pages, and we moved the last two to three pages of
the Cover Story from the back of the magazine to continuing right after the first two
pages of the Cover Story. We felt that these changes were absolutely necessary based
on the feedback of our subscribers and clients.
In this, our 3rd Anniversary Issue, we are making our boldest changes yet to our logo,
cover layout, and text pages. Some, such as the logo and the cover, you will recognize
right away. Others will be a little more subtle. In the months to come, you can expect
even more changes. We hope you like them and always appreciate your feedback!
Again, I am not good with change but the world is changing and I guess I need to
catch up!
This month’s cover honoree, Ms. Paula Mendoza of Possible Missions, Inc. also embraces change. A lot of her success can be attributed to her ability to stay on top of
her game by means of education. In turn, she inspires, mentors, and educates others
to follow her pathway to success. Through Paula’s personal and professional journey,
she has shown that it’s possible to accomplish the impossible by focusing on customer
service and being passionate about making possibilities a reality for others.
Good Reading, Good Sales, & Success to You,
Steve Levine
President/Executive Publisher, Small Business Today Magazine