EDITORIALFEATURE
Things I Have Learned in
These 30 Years
By Rita Santamaria
T
o grow a value-based company you
must be a broad thinker. Your thinking
has to go beyond your own self-interest. You have to put someone
else’s needs ahead of your own. Leadership comes from the inside out. One must
nurture talent and always be scouting for
new talent. The most valuable asset is human capital and it is also the most volatile.
Motivating the sales force is an ongoing, everyday, personal directive. There
are days when you would enjoy going to
someone with your problems and there
are those in other positions such as HR
and managers who are able to listen…
but ultimately,“the buck stops here” - with
you.
Strategic thinking that goes beyond
the crisis of the hour is on a leader’s daily to-do lists. This often occurs as you are
evaluating your own personal growth and
skills. Strategic thinking XY