SBT2258 Careermap Careermag Issue 15 v4 UPLOAD | Page 16

SECTOR SPOTLIGHT - MUSIC INDUSTRY Focus on Apprenticeships with PPL PPL is the UK’s music licensing company, making sure over 110,000 performers and recording rights holders get paid. It’s our job to protect our members’ rights and ensure that their talent is fairly rewarded. Apprenticeships at PPL Apprenticeships can be a great way into the music industry and in many cases they can be an alternative to going to university. Companies across the music industry have apprenticeships in a range of roles. If you want to get earning while you learn PPL is a great place to start… PPL has always been dedicated to creating a diverse workforce, hiring employees with varied backgrounds and providing opportunities for development in the workplace. An apprenticeship with PPL is a fantastic way to get into the business side of the music industry; you will learn the fundamentals of how royalties are paid whilst gaining some great new transferable skills along the way. You also get to work with a bunch of awesome people who are passionate about music. Here are some of the apprenticeships we have delivered at PPL and the key skills gained by each apprentice: Music Reporting Delivery Assistant - This apprenticeship offered the opportunity to acquire data handling skills as well as the opportunity to learn about how musicians are paid for the performance and broadcast of their recorded music around the world. This apprenticeship also helped improve Microsoft Excel skills by working with large and complex data sets. Business Analyst - This apprenticeship offered the opportunity to really understand how PPL distributes money to its members. It provided experience on how to use our distribution system and how to calculate distributions as well as how to use software such as SQL and Confluence. IT Service Desk Assistant - This apprenticeship offered the opportunity to acquire essential IT skills in both hardware and software support. It also allowed the apprentice to gain experience in a large company, learning about multiple areas across the business for whom the IT Service Desk provided support. Case Study Meet Holly Hopwood, Repertoire Data Analyst Holly was PPL’s first ever apprentice back in 2013! She has had a fantastic career with PPL and still works here to this day. Holly started as a Music Reporting Delivery Assistant Apprentice and has progressed through the ranks, gaining experience in different departments. She is now working as a fullyfledged, experienced Data Analyst who is vital to the organisation. Holly is a brilliant example of how an apprenticeship can lead to a successful career. Here is what she has to say about her experience: What attracted you to the apprenticeship programme? The main thing that attracted me to the apprenticeship programme was having access to a job in the music industry that didn’t require me to have a degree and that allowed me to study alongside work, with my studies linked to my job. How have you developed and grown from the programme? Since completing the programme, I have developed a number of skills and have grown from working as a Music Reporting Assistant to a Repertoire Data Analyst. Since completing your apprenticeship what role do you currently undertake? I now undertake the role of Repertoire Data Analyst, analysing and quality checking airplay received from our licensees, whilst assisting with a number of other tasks integral to paying out revenue to musicians and music creators for the use of their recorded music in the UK. How has the apprenticeship programme helped develop your career? The apprenticeship programme has given me access to vital skills needed for my current job that I otherwise would not have been qualified for. What was a highlight from your apprenticeship programme? Whilst my job was focused around copyright and royalties, the apprenticeship programme gave me access to a range of experts from around the industry and gave me the opportunity to learn about the music industry as a whole. HERE IS WHAT HOLLY’S HEAD OF DEPARTMENT HAS TO SAY: Holly and I have worked in the same department since the beginning of 2018, but even before we were working together, I was always aware of Holly’s talent and development within PPL through the very good feedback on her work that was shared around the company. Holly’s love of a diverse range of music shines through in the effort and approach she brings to all of her work, and her excellent knowledge on the way broadcast licensees report music use to PPL have been key to PPL’s continuing improvements in the way music usage is processed, which ultimately is one of the fundamental inputs to PPL’s distribution payments to performers and recording rightsholders. Alongside this, Holly has been the driving force within PPL in recent years in putting together all the data for the various “most-played” charts that PPL publish, which have led to lots of very positive press, radio and TV coverage for PPL, promoting the work that PPL does, its expertise in this field, and its importance to the recorded music industry. BENEFITS OF THE PROGRAMME Apprenticeships have been a great way for PPL to further develop and foster young people wanting to start a career in the music industry. Not only has it given fantastic opportunities to our apprentices but it has also helped us identify future talent and foster their passion for music through coaching and mentoring. We have been able to nurture our apprentices in order for them to progress and secure permanent opportunities at PPL; in turn, this supports us with future proofing our talent. 16 | Careermag for School Leavers Issue 15 www.careermap.co.uk