Marketing Strategies that Withstand the Test of Time
prominently as you are. You work hard
to get those branded leads, so why
pay someone else for a consumer
that was already looking for you?
Essential #3: Organic rules.
Modern day Organic/Search Engine
Optimization (SEO) strategies can
be very technical, time intensive
and costly. Beyond that, SEO is
always changing and viewpoints
can differ. It is no wonder that it can
be confusing and even frustrating
to business owners to understand.
These frustrations can be resolved
by leveraging the knowledge and
talents of your staff to help in your
SEO efforts. Utilize the wealth of
information they possess to create
content for your website, your blog
and social media presence. Your
managers know better than anyone
what customers are seeking in their
local area, they know local demand,
they know what people store, they
know what goes wrong in storing
goods and what goes right. This
knowledge, if used correctly, can
be fashioned into very relevant
ongoing content that can give a
serious boost to your organic efforts.
Meaningful, relevant and useful )