Saudi Arabia - The Future of Foodservice to 2021: Ken Research Industrial Catering Services Market in Saudi Arabi | Page 2

Customer segmentation: indentify the most important demographic groups, buying habits and
motivations that drive out-of-home meal occasions among segments of the Saudi Arabian
population.
Key players: Overview of market leaders within the four major channels including business
descriptions and number of outlets. Case Studies: Learn from examples of recent successes and
failures within the Saudi Arabian foodservice market.
Scope
Between 2014 and 2016, sales value in QSR rose at a strong CAGR of 7.0% to reach SAR15.6
billion. Despite economic troubles and a fairly high unemployment rate, organic population
growth, evolving gender roles and a young, urban population will continue to drive strong
growth in QSR, with sales value set to grow from SAR15.6 billion to SAR22.1 billion by 2021.
The FSR channel is the dominant profit sector channel and accounts for nearly 48% of the Saudi
Arabian market, with QSR representing 25%. Due to the absence of pubs, clubs and bars in
Saudi Arabia, restaurant channels benefit from a boost in visits for social occasions. However,
segregation of men and women has continued to complicate operations. Indeed, international
players such as Starbucks have at times struggled to balance satisfying local cultural demands
with maintaining their international image.
Sales value in coffee and tea shops is forecast to grow at a slower rate than in other restaurant
channels, partially reflecting the channel's lower transaction values and more limited range of
food offerings. With social, drink led occasions important to coffee and tea shops, the rise of
casual dining brands is expected to increase competition for these occasions.
Reasons to buy
Specific forecasts of the Saudi Arabian foodservice market over the next five years (2016-2021)
will give readers the ability to make informed business decisions through identifying
emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice
channels (QSR, FSR and Coffee & Tea Shops) will allow readers understand the wants and
needs of their target demographics.
Relevant case studies will allow readers to learn from and apply lessons discovered by emerging
and major players within the Saudi Arabian foodservice market.
Source: https://www.kenresearch.com/food-beverage-and-tobacco/food-services/saudi-
arabia-future-foodservice/131185-11.html
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Ken Research
Ankur Gupta, Head Marketing & Communications