Choosing between Vehicle
Graphics/Wraps and
Painting for Marketing
Purposes
• Consider the durability
o Getting a new paint job done is definitely durable
but you do not have to worry about durability even
when you put your money on vinyl wraps. Special
techniques are used to protect vinyl wraps, making
them last longer than 5 years in most cases. These
wraps also serve as a layer of protection for the paint
underneath the graphic.
• Consider the pricing
o One of the most important things to consider before
choosing between painting and vehicle wrapping is
the total price you have to pay for using each of
these options. In case of a good paint job, you may
have to spend up to $10,000, whereas you can have
a professional car wrap installed in $5000 or much
less. Moreover, you need to consider the number of
vehicles you are planning to change. Car wrapping
will become a much cheaper option as compared
to painting when you have several vehicles to be
changed.