A new month, A new year, A new decade
We have a few strategies planned to jump start 2020.
We have a great Estate that our guests love. The next
step isn't repeating everything we've been doing.
WE WANT TO IMPROVE.
Ÿ We re-designed our marketing material for the year.
The designs are fresh and minimalistic. Pictures
speak a thousand words.
Ÿ We are re-doing and updating the inventories in the
villas.
Ÿ Occupation in general is very low out of season, it is
between 8-12% including weekends. We want to
increase this number drastically. We have on
average 250 days out of season which makes it the
biggest season. We decided to run a promotion - 20
% discount because it is “2020” for mid-week
breaks Monday-Thursday.
Ÿ Innkeeper head office will be doing a site visit in
April, they will provide training for a system update.
Ÿ In the near future La main will be supplying all the
linen in the villas, the board approved the initiative.
The new rates include the daily rental that La Main
will charge.
Ÿ It is very important to combine skills and to
embrace technology to align strategy and business
results.
December/January 2019/2020 holiday has been very
busy and rewarding, occupation increased with 8% in
comparison to last year. I think one of the major
changes that contributed to the increase was the
bookings that opened 1 year in advance. A few of our
returning clients have already secured their next
December holiday. The homeowners that want to use
their villas for own use need to make sure they submit
their dates 1 year in advance to avoid disappointment.
Let's embrace the new while staying wise of the past.
Marieta Badenhorst
Manager
Villa Rentals