better infrastructure will help ease the supply side inflation concerns. At the same time lower interest rates and lower tax rates will bring in foreign investments and revive industrial growth.
Brazil needs to take the right lessons from the 1988 Seoul, 1992 Barcelona and the 2008 Beijing Olympics and work towards upgrading the entire urban infrastructure which will reap great dividend for years to come.
The 2014 FIFA World Cup and the 2016 Rio Olympics provide Brazil the opportunity to get benefited broadly in the following 5 ways:
! Revenue
! Increased tax collection
! Wealth generation for the region
! Legacy
! Infrastructure ready for global events
! Renovation of urban equipment
! Social
! Large social mobilization and involvement
! Creation of new jobs
! Intangible
! Increase in people ' s self esteem
! Strengthened regional identities
! Image
! Increased visibility of the city ' s brand
! International exposure
Just as the 1964 Tokyo Olympics, the 1988 Seoul Olympics and the 2008 Beijing Olympics propelled Japan, South Korea and Brazil respectively onto the global stage, the 2014 FIFA World Cup and the 2016 Rio Olympic Games will be Brazil ' s " coming out " party-an event that showcases Brazil ' s coming of age as a great economic power.
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