! Rs. 2850 as part of their rolling fund
! Rs. 300 or less( in case of bulk selling) as part of their earnings / commission from selling the packets
At the end of the two months the facilitating NGO at the block level would have earned the following for their services:
! Rs. 14400 for the NGO of Jalna
! Rs. 16350 for the NGO of Chandrapur
CONCERNS
A lot of work being carried out for pilot project related to marketing and selling of sanitary napkins in villages and the starting of production unit were in the offing, Mr. Jayant, sitting in his office, tried to gather the kind of concerns that this project might face. In the past the handmade sanitary napkins produced by similar self help groups had critical quality issues like improper sealing at ends, uneven sized pads being produced and insufficient glue resulting in less adhesion which made the product inferior to product of the competitors both in terms of quality and price. Shockingly low level of awareness about menstrual hygiene amongst village women coupled with lack of prior personal selling experience of Deepshikhas was also a major cause of worry. He was also in a dilemma whether the value chain that he had created through this pilot project of selling the sanitary napkins would be sustainable in the longer duration or not. Also the thought of starting the production unit in future in Kedarkheda( based upon the demand generation) would require certain capabilities and financial capacity to be available with Self Help group( SHG) to make it successful, which would be putting a lot of mental stress on him.
Hence Mr. Jayant now was thinking about the role for short term as well as for long term that he might have to play in order to make this project a grand success.
To request Detailed Teaching Note pertaining to this Case Study, feel free to write to samvid @ spjimr. org with your full credentials & purpose.
EXHIBITS Exhibit 1: Country wise per capita consumption
Country |
Population |
GDP / Capita, US $ |
Consumption Hygiene products / Capita, US $ |
Brazil China Germany India Japan Russia USA Total world |
186.4 1,293 82.7 1,103 128.1 143.2 298.2 6,465 |
4,289
1,533
33,800
726
35593
5,349
41,768
6,879
|
10.5
3
24.2
0.13
39
8.3
35
N / A
|
Exhibit 2: Costing details of raw material
S. No |
Description |
Unit |
Rate |
Total |
1 2 3 4 5 |
Core Material Top Layer Back Layer Release Paper Gum VAT 12.5 % Packing and Handling charges Installation and Training Fees Total |
300Kgs 5000mts 10kgs 2 Ream 20 Kgs |
65 / kg 1.72 / mt 250 / kg 1050 /-ream 150 /- Kg |
19,500 8,600 2,500 2,100 3,000 4463 4,000 5,000 49,163 |
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