Exhibit 8: Growth of Gum Confectionary in India
|
Percentage
12 10 8 6 4 2 0
|
a) Average Annual Growth
Value
Volume
|
Chewing Gum Bubble Gum Gum |
Percentage
70
60 50 40 30 20 10 0
|
Value
b) Total Growth
Volume
|
Chewing Gum Bubble Gum Gum |
Source: Euromonitor Source: Euromonitor
Exhibit 9: Organizational structure of Joyco India
Country Head
Sales |
Marketing |
Brand Managers |
Finance Production Research |
Regional Manager |
|
|
|
Area Sales Manager
Linear organizational structure with 250 employees in 2003. In addition front-line sales people and laborers were outsourced.
Sales Officer
REFERENCES
“ Wrigley stuck on Joyco Group.” breakingnews. ie. Thomas Crosbie Media, 8 January 1991. Web. 13 November, 2012.
Sahad P. V.“ Wrigley want to chomp.” archives. digitaltoday. in. Living Media India, 4 January 2004. Web. 12 November, 2012.
“ Lotte India Corporation Limited.” indiainfoline. com. India Infoline Ltd. Web. 12 November, 2012.
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