Editorial
It gives me great pleasure and honour to present to you the second edition of Samvid( Samvid 2.0), the student driven management journal of S. P. Jain Institute of Management & Research( SPJIMR), Mumbai.
SPJIMR, founded in 1981 on the twin pillars of ' influencing practice ' and ' promoting value based growth ', has grown to be one of the premier B-Schools of India. Student driven management research is one of the most important components of the institute ' s function and pedagogy and a natural extension of its motto of influencing practice.
The journal aims to be a compendium of contemporary management thinking among the students of the country by showcasing them through an eclectic mix of research papers, case studies, articles and book reviews. The rich quality of entries published in this issue of Samvid is indicative of the diversity of thought leadership among the student fraternity of India in the discipline of business management.
The paper on ' Relationship between work-family balance, role ambiguity, autonomy and job stress and its impact on employee performance in Indian IT context ' by Musheer Ahmad, Vivian Emmanuel et al., studies the interrelations of the factors through mediation analysis. The paper on ' Corporate hedging strategies: Evaluating the case for India ' by Kanika Gocha, Vaatsal Tandon et al., throws light on the various corporate hedging strategies in the Indian Financial Sector and tries to analyze its role in risk mitigation and sustainability. The paper on ' Enhancing post-purchase and product return experience of customer from online apparel retailers ' by Arun Narayanan, Biswarup Saha et al., focuses on ' after sales service ' as a strategy of pull marketing in the Indian retail industry.
The case study: ' Wrigley ' s acquisition of Joyco: A ' gum ' ptious move?' by Kamalika Gangoly, Amritha Mohanty et al., talks about the historic acquisition of Joyco by Wrigleys ' in the wake of consolidation of the
Indian confectionary industry in the early 2000 ' s. The case ctudy: ' Sanitary napkin in rural India: A test of sustainability ' by Victoria D ' souza, Kedar Kulkarni et al., describes in detail how UNICEF and an NGO named ' Sacred ' worked for the improvement in rural livelihood by addressing menstrual hygiene management in villages of Jalna district, Maharashtra. Finally the case study: ' Change management: Building blocks of e-Governance in rural India ' by Rajas Abhyankar, Niranjan Sane et al., studies the importance of an integrated data collection and reporting system for a better e-governance module in the Indian rural context.
In the ' Articulate ' section, Aditya Mathur ' s article speaks about the possibilities of reviving the Brazilian economy through the 2014 Brazil FIFA World Cup and 2016 Rio Olympics. Nikhil Kuchroo talks about success of ' Comic-Con Mumbai 2012 ' by implementation of integrated marketing communication strategies. The article on financial inclusion by Mohit Saini and Nitin Malik explores the possibilities of mobile technology to cater to the same. The ' Book Review ' section finds Lipta Mahapatra reviewing the book ' The Difficulty of Being Good ' by Gurcharan Das and Rekha Rane reviewing the book ' Contemporary Banking in India ' by Naina Lal Kidwai.
In the ' Leaders Speak ' section, we were honoured to have Mr. Ramraj Pai( President, Ratings; CRISIL Limited) and Mr. Rajiv Kumar( Global HR Head, TCS Financial Solutions) expressing their views on Leadership. The ' Features’ section on corporate governance sponsored by NFCG( National Foundation for Corporate Governance) presents an essay by Shweta Shankar on whistleblower policy.
I look forward to your feedback and suggestions. Happy Reading!
Nilotpal Ray Chief Editor: Samvid 2.0
EDITORIAL