The event information sheet, newspaper articles, and online marketing include; twitter, project platform website, Eventbrite, and many online event guides, all including information on the charity and what the charity does.
During the event the players from the Mencap football team 'Norfolk lodge lions' acted as managers for the teams. This created a presence of the charity at the event. Also this permitted the opportunity for the businesses to connect with the people their money is going towards supporting, educated the businesses on learning disabilities, and personified the charity. This met the 2nd and 3rd step to long lasting support. The award ceremony included a speech about the charity, reinforcing the message of the purpose of the event, the charity's great work, thanking the attendee for all their support and encouraging continual support; this was integrated into the event design to deliver the objective of raising awareness of the charity, alongside reading material and contact details placed on the team's tables.
After the event thank you emails were sent out to all the businesses that participated in the tournament including; the grand total that was raised, details on where the money is going to be spent, details on the social media site where all the photos where being displayed and where they can keep in contact with the other team, and their team photo from the tournament.
Events can also generate vast media attention informing a wider audience about the charity thus increasing ROI/ROO of the event. To encourage media attention around the event; press releases were sent to all newspapers, online newspapers, radio stations, and magazines within the South York region. This press release secured a section in a vast amount of Medias, raising awareness of the event and the charity to new broad audiences. This also increased the integrity of both the charity and the event, therefore increasing the likelihood of people signing up a team for the event or donating to the charity.
From the results of the evaluation surveys conducted on a sample of participants, 100% of participants agreed they know more about Sheffield Mencap than before the event and 80% of participants said this would make them more likely to donate or get involved with the charity in the further. To further evaluate the ROI on this event, the impacts of the event could be measured over a long period of time, to observe if the businesses and individuals that participated in the event, or people that read about the charity through event related PR and marketing material; continue supporting the charity over a long period of time.
2. To provide a fun, active and memorable day for everybody involved through lively sport activities.
3. To provide a social platform for local businesses to actively engage with each other through sporting activities and social activities post tournament and to monitor this engagement between businesses for a minimum of 3 months after the event.
Figure 1.1