When Spaniard Enric Bernat began selling his striped Chupa Chups lollipops, he spared no expense getting his business off the ground. But Bernat's most aggressive move was hiring the world's most famous surrealist artist, Salvador Dalí, to design a new logo.
He made his secretaries millionaires
At the time, Dalí's secretaries were probably hugely annoyed that the artists paid them in paintings instead of money… but they certainly had the last laugh when decades later they would cash in the works that were by then worth millions of dollars.
When thinking of the unbridled and often dark imagination of Salvador Dalí one would not immediately think of Walt Disney as a likely collaborator. But in 1945, he approached Dalí in an effort make a follow-up to the controversial and surreal film, Fantasia.
Sadly the project, Destino, was shelved but was brought to life in 2003 by Disney’s nephew Roy as a six-minute short film.