practice and seek ways to whiten their skin, by
covering up completely when going outside or
even staying in doors, or more advanced methods
of herbs, creams, soaps, pills, and even chemical
substances. Many people will stop at nothing in
order to achieve what they believe is “beauty”.
Altering ones physical look and being more what
society wants them to be, helps feed the beliefs
behind white skin. “In modern culture, not only
does skin lightness affect perceptions of a
woman’s beauty, it also affects her marital
prospects, job prospects, social status, and earning
potential.
Fueled by increasing wealth and
growing consumer cultures, skin whitening and
lightening products have recorded dramatic
growth worldwide during the past few decades.
The skin-lightening industry is estimated to be
worth at least £100m in India and some analysts
are estimating it could be worth billions of dollars
worldwide.”
(http://www.skinwhiteningscience.com). With a
global and ever growing market to feed these
cultural insecurities the practice, of skin whi ѕ