•
By promoting your products via links on social
marketing websites, you are increasing the frequency
at which your potential customers associate your brand
with the products they are looking for.
•
Here are some cost-effective ideas.
The next time you are printing brochures or
designing an ad, make sure to include your social media
profile URLS (e.g. http://twitter.com/metabolicguru;
http://au.linkedin.com/in/geoffhetherington/ or
http://facebook.com/dancingblindman) to encourage
people who find you offline to follow you online, to
include the URLs for your social media accounts in your
off-line marketing materials
Catalogues, Direct Mail and Flyers
Catalogues sell – if they didn’t Target, Big W et al would not spend
the millions of dollars a year that they do on them. You should
follow their lead even if it is only a double-sided flier with specials
or a great offer or two.
Well executed advertising delivered to a letterbox, inside a
newspaper or at a function works. The important thing is to make
them look valuable and give a good reason to go and visit your
website.
Use coupons codes or rebates
•
•
Rebates for purchases that have to be applied for online.
•
Unique codes to unlock content like training videos or
extra discounts or samples.
•
•
•
•
•
Have a unique coupon code on your promotional flyers
to use only on-line.
Create Loyalty programs where customers have to go on-line to
redeem.
•
Think the Moccona or Coca Cola Competitions –
•
•
Where you get a code to enter on-line off the
bottle in order to enter. (of course whilst you
are there they also show you lots of other
types of coffees and offer sampler packs etc)
Or the reverse – on-line coupons to redeem off-line.
•
•
•
Think movie tickets with candy bar items
that you pay for on-line and then print out to
redeem at the movie theatre.
Concert tickets
Restaurant vouchers
Stationery and Business Cards
•
Make sure to display your website address on your
business card.
•
Use the back to promote a strong call to action, such as
a free gift for those who visit your web site.
•
Your URL should appear on all your printed and digital
materials.
•
This includes letterheads, envelopes, labels,
brochures, press releases, invoices (have a
promotional space on these that you add a
new monthly on-line offer to), PDFs, emails,
signage, vehicles, packaging, advertising, and
more. Anything that has your company name
on it should have your web address below it.
Use Social Media to drive offline traffic
Do you include URLs for your social media accounts in your
offline marketing materials? You should.
Including your account information in off-line materials can
tell potential social media connections about your on-line
content or off-line products.
•
Tap into social marketing to create a buzz for your
off-line promoted products. To start, incorporate the
language you use in your off-line efforts into your social
marketing initiatives.
on print brochures
on signs
Business cards
Car / vehicle signs
Invoices / letterhead
Avoid simply including logos for Twitter and Facebook without
providing your URLs. This doesn’t help your business; rather, it’s
just free advertising for those social networks and they don’t need
any help!!
Feature off-line promotions on your web site
•
Ensure that the top promoted products in your fliers,
print, TV and radio efforts are also found above the fold
on the home page or category landing pages of your site
•
Ensure that the prices promoted in your advertising
match the prices on your website.
•
Ensure the images used in your brochures / fliers /
catalogues are the same as those used on your website.
Do you exhibit at tradeshows?
•
supplement the usual giveaways with some online
promotion using social media and your company site /
blog to promote your presence at the tradeshow
•
Use your Social Media to educate people why they
should stop-by and connect with your team in an offline
situation.
•
Offer something exclusive to social media followers who
stop by your booth.
For some great information on using on-line tools check out the
video here:
http://www.ducttapemarketing.com/blog/2012/05/24/5-waysto-use-online-tools-to-drive-offline-sales/
Pick one or two of the ideas above and give them a try – tying
on-line and off-line together can only benefit your business.
Be well.
Sincerely,
Geoff Hetherington
JG Hetherington: The Dancing Blind Man Business Advisors
DBM| ABN: 77 835 948 613 | Phone: 0427136770
Email: [email protected]
Website: www.dancingblindman.com
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