13
In 2010, Ranveer Singh and Anushka Sharma starrer "Band Baaja Baaraat" sparked love for Event Management among youngsters like me. Everyone started pitching ideas for the next Shaadi Mubarak. But the road was unknown.
Last year, my beautiful Event Management teacher made me aware of the challenges of this field. It looked tough but was thrilling enough to give a try.
But today after reading the book - The Art Of Building Experiential Events by Dr. Deepak Swaminathan, my eyes are opened and senses awakened.
Event Management is not just a job, it's an art.
French artist Edgar Degar once said, "Art is not what you see, but what you make others see."
In managing the events, you start with a vision and empty room, hall or ground. You need to have special skills to see the unseen and make it visible to your audience/client.
The only thing which differentiates Event Management and Art is the fact that when you are working on an art, you have the option to start again, but in events, you don't get a second chance. Everything is live, it can make you or break you.
The Art Of Building Experiential Events by Dr. Deepak Swaminathan talks about every aspect of managing an event. It is not everyone's piece of cake to become a successful event manager, but if you want to become one - this book will work like a bible.
It will teach you about:
- Types of Events
- Event Management as an Essential Communication and Marketing Tool
- Qualities of Personnel in the Event Management Business
- The Art of Presenting the Event Organization
- Understanding the Client and their Expectations
- The Importance of a Venue for Conducting an Event
- Factors that are Critical in Designing an Event for a Corporate
- Designing a "Facility Unveiling"
- Designing a Musical Event for Public Audience
- Speciality Events (Exhibitions and Technical Symposiums)
- Analysis of an Event Failure
- Reasons Why an Event Fails
- Tools for Measuring Event Designing
- Vendor Partner Management
The author has made sure to cover every minute details of event management so that you just don't host it, you nail it like a pro.
Before every chapter, the author's quotes will motivate and boost you to reach greater heights. Real life examples, photographs, and proven strategies throughout the book will help you move in the right direction.
What I liked the most about this book was the fact that author has given huge importance to failure and motivates you to learn from your mistakes and never repeat it again.
Overall, The Art Of Experiential Events by Dr. Deepak Swaminathan is a must read if you are interested in Event Management. So, go ahead and buy this book from Amazon now.