Premiere is committed to a multi-channel marketing strategy that effectively promotes our shows and highlights the value each educator and exhibitor contributes to the overall experience.
HOW WE MARKET
Premiere is committed to a multi-channel marketing strategy that effectively promotes our shows and highlights the value each educator and exhibitor contributes to the overall experience.
SHOW PREVIEWS & PROGRAMS Premiere is renowned for our comprehensive show previews and programs, which offer a detailed overview of our events, educational classes, and exhibiting brands.
Available in both digital and printed formats, these programs reach professionals nationwide through a robust direct mail campaign.( Fun fact: we’ ve sent over 715,000 copies in 2024!)
EARLY LAUNCH DATES & SPECIAL PRICING We kick off our shows early to spark excitement and give attendees plenty of time to prepare and explore what’ s in store. We provide early bird pricing to incentivize our attendees to purchase their pass earlier. Sign your contract early and start promoting your presence at the show to make the most of this incentive.
SOCIAL MEDIA CAMPAIGNS Social media is one of our most engaged channels with over 114,800 combined followers. Across our four pages, we promote what attendees can expect at the show including educators, exhibiting brands, experiences, and more.
EMAIL MARKETING Email marketing is one of our most comprehensive campaigns for each show. With more than 87,000 subscribers in our database, our emails engage past and current attendees, helping us attract a diverse audience to the shows.
DIGITAL ADVERTISING Digital ads are one of our most effective tools for generating new leads for our shows. With tens of millions of impressions, digital advertising has significantly enhanced our overall brand awareness, especially in states with smaller audience bases.
� Discover NEW ways we connect with our audience SMS | Social Amplification Tools | Surveys & more