Premiere is committed to a multi-channel marketing strategy that effectively promotes our shows and highlights the value each educator and exhibitor contributes to the overall experience .
HOW WE MARKET
Premiere is committed to a multi-channel marketing strategy that effectively promotes our shows and highlights the value each educator and exhibitor contributes to the overall experience .
SHOW PREVIEWS & PROGRAMS Premiere is renowned for our comprehensive show previews and programs , which offer a detailed overview of our events , educational classes , and exhibiting brands .
Available in both digital and printed formats , these programs reach professionals nationwide through a robust direct mail campaign . ( Fun fact : we ’ ve sent over 715,000 copies in 2024 !)
EARLY LAUNCH DATES & SPECIAL PRICING We kick off our shows early to spark excitement and give attendees plenty of time to prepare and explore what ’ s in store . We provide early bird pricing to incentivize our attendees to purchase their pass earlier . Sign your contract early and start promoting your presence at the show to make the most of this incentive .
SOCIAL MEDIA CAMPAIGNS Social media is one of our most engaged channels with over 114,800 combined followers . Across our four pages , we promote what attendees can expect at the show including educators , exhibiting brands , experiences , and more .
EMAIL MARKETING Email marketing is one of our most comprehensive campaigns for each show . With more than 87,000 subscribers in our database , our emails engage past and current attendees , helping us attract a diverse audience to the shows .
DIGITAL ADVERTISING Digital ads are one of our most effective tools for generating new leads for our shows . With tens of millions of impressions , digital advertising has significantly enhanced our overall brand awareness , especially in states with smaller audience bases .
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