SAGAFORM_BRANDBOOK_2022 - Page 8

Primary

Woman 25-55 Interests : Family , friends , garden , DIY , baking , interior decorating , fashion , beauty , health

Secondary

Spouse of primary target group The quiet decision maker

Location

Big cities and countryside in Sweden
Big cities globally

Behaviour & Life events

Family with children Baking and cooking Crafts and DIY
Brand Book 8