Editorial Guidelines
• We are here to serve an audience of industry insiders.
• Our goal is to be the first place they turn when they need information and analysis.
• We are an independent business news monitor. Editorial will remain independent.
• We will be transparent with our audience. We will disclose sponsorship relationships.
• We won’t trade advertising for editorial coverage. Sponsors will not be able to dictate editorial
decisions.
• Advertising will be clearly distinguished as such.
• Non-published content will not be shared or discussed outside the company.
• We won’t invest directly in public companies that we cover.
• We will engage directly with our audience and within the industry.
• We will be accountable for our coverage.
• We will explain and clarify our coverage.
• We will admit and correct mistakes immediately.
• We will find and link to the best sources of information available.
• We will give credit where it is due.
• We are platform agnostic.
• We will be where our audience is - online, email, twitter, or in-person.
Distribution Points
Kenya Airports Authority: JKIA Passenger Lounges
Easy Coach: Nairobi Station
Modern Coast: Nairobi Station
Horizon Bus Company: Mombasa Station
Queens Way Coaches
Moyale Star Bus Company
Glenn Bookshop: Nyayo Estate
6
September 2017