SABI Magazine SABI Magazine June July 2017 | Page 29

Business
The value
of aftermarket
support
by Raymond Campling
Some equipment stands ready for processing at the ELB Equipment pre delivery inspection (PDI) centre in Boksburg
W
hen calculating the profitability of operations
using capital equipment, the sums are done with
the assumption that each piece of equipment is
operational and working at its full capacity. Which means
the bottom line is directly impacted every and any time a
machine is operating inefficiently, idling, waiting for repairs
or parts to arrive.
Although
these
types
of
breakdowns are dreaded they
happen to even the best of
equipment at any time. It is for
that reason fleet operators need to
attach a premium to the suppliers
who are timeous, effective and
easy to deal with.
ELB Equipment represents a large
number of various international
brands in the earthmoving,
construction and mining industries.
With this comprehensive range
of equipment supplied by ELB
Equipment, they find themselves
to be in a unique situation to
being a best-of-breed supplier
that continually drive their
aftersales support to exceptional
standards of service.
Reduced downtime
Syd
Rees,
national
parts
manager, and Gerhard Botha,
national service manager of ELB
Equipment, are responsible for
driving the company’s aftermarket
support and are very conscious
of the costs customers incur due
to downtime. With this in mind,
their highly specialised team are
driven to minimize downtime
and ensure every interaction
with ELB Equipment is done with
service excellence, throughout the
Sub-Saharan region.
“Most importantly we have
adopted an ethic to grow our
customers’ businesses and focus
on serving them in a way that is
proactive in order to keep their
fleet in the best possible condition
to help them meet their goals. This
is achieved by supplying OEM
quality parts in conjunction with
ELB Equipment’s technical product
support teams and field service
teams whilst our internal workshop
staff will cater for rebuilds and
major component repairs that is
standard throughout our branch
and dealer network in sub-
Saharan Africa. ”
that resulted in the sale of the
equipment. For this reason,
ELB
Equipment
specialises
in supporting its equipment
with a swift turnaround time.
However, we always remain
vigilant of opportunities that
can benefit our customer base
in order to assist them with the
change in market demands and
dynamics in reducing their overall
operating costs.”
“Our objective is to treat all
customers with the same level
of attention and care regardless
of the scope and size of their
operation.” says Syd.
Service based,
growing together

“We strive to build long term
relationships with our customers
by offering competitive prices
and adding more value in
distribution, focusing on the things
that optimise our customers’
operations.“ says Gerhard.
Syd Rees of ELB Equipment
He continues, “We personalize
our offerings and our logistical
operations allow us to offer service
to customers the way they like it,
when they like it, where they need
it, and around the clock.”
Gerhard
concludes
“ELB
Equipment’s growth is directly
proportional to the growth of
its customers. Therefore, the
success of our customers and
ELB Equipment is intertwined and
cannot be separated. The better
we serve our customers, the better
we excel as a company.”
He explains, “After the handing
over of the machine to the
customer, is where the hard
work for the aftermarket
really
begins.
It
becomes important
to continue the
standard
of
service set by the
equipment sales
t e a m
ELB Equipment stores have sufficient parts and spares throughout its territory to properly maintain customers’ fleets
SABI | JUNE/JULY 2017
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