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REGULARS : PERSONALITY PROFILE
A watertight outlook
We caught up with Lola Verlaque of Polymers Waterproofing Supplies to soak up the latest trends in the local waterproofing market .
By Candace Sofianos King
Despite South Africa ’ s rocky economic climate , it ’ s business as usual – with an extra dash of optimism – for Lola Verlaque , managing director of Polymers Waterproofing Supplies , distributor of Alchimica Building Chemicals .
Specialising in the development and production of unique polyurethane materials for construction and industrial applications , Alchimica provides products and services to architects , engineers , home builders , contractors and building owners on a global scale .
“ Alchimica boasts more than 600 European standard-rated products in its range ,” notes Verlaque , adding that Alchimica is continually launching new products , a positive sign of business .
Prior to joining the construction world , Verlaque studied agriculture and was involved in travel . “ I ’ ve been involved in several industries – I get bored very quickly ,” she chuckles , “ I started out in construction working with a plant and equipment hiring company for more than 20 years . At some point I felt I needed a change and found a gap in the waterproofing industry .”
In the eye of the economic storm
Since taking on the joint business venture with Alchimica , Verlaque says business is booming . “ It ’ s a tough industry yet we have seen our business grow everyday over the past five years . In an environment where there is a lack of new developments , we have been able to secure healthy business in refurbishments .
“ While there will always be a need for waterproofing , namely specialised coatings , the industry at large is not without its challenges as business is battling and large construction
Candace Sofianos King
Lola Verlaque , managing director of Polymers Waterproofing Supplies .
“
Those who manage to stay in business will only grow .”
companies are closing shop or are experiencing liquidation . Another challenge is bad credit – we have a non-paying culture in South Africa which is a huge problem . Added to this is the lack of compliance with industry standards .”
Sealing in success
It ’ s certainly a tough time , however Verlaque says the industry remains hopeful . “ Those who manage to stay in business will only grow .” This is where innovation and adopting eco-friendly business practice comes into play , highlights Verlaque . “ We are heavily looking into energy efficient products going forward .”
Apart from stocking quality standard recognised products , Verlaque says that maintaining personal relationships with clients is equally crucial for the success of a business in this industry . “ I ensure I maintain personal relationships with clients and that I know and understand them . Most importantly , I see value in having patience and respect when it comes to your customers .”
On future goals , Verlaque says she would like to remain a small- to mediumsized intimate company offering a tailormade service to clients . “ I would like to double the size of my business and remain a niche company in the market ,” says Verlaque .
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OCTOBER 2018