CEO of Vodacom Financial and

DIGITAL LIFESTYLE SERVICES

Mariam Cassim’ s career is a story of grit, resilience, and a commitment to creating opportunities, especially in the financial and digital spaces. As CEO of Vodacom Financial and Digital Services, Cassim has led the transformation of a struggling division into a multi-billion-rand business. Her academic journey – graduating as a Chartered Accountant and earning an MBA with Cum Laude honours from the University of Cape Town – was shaped by hard work and the sacrifices of her parents, who valued education despite financial challenges.

MARIAM CASSIM

22 SA PROFILE www. saprofilemagazine. co. za