Q & A MATTE BLK
Buyi Mafoko:
LEADING MATTE BLK’ S GROWTH
Buyi Mafoko, Managing Director of Matte BLK, has led the agency to major wins, including the Global Women in Marketing Award and DMASA Assegai accolades. Her innovative approach, especially in the township market, has positioned the company as a marketing leader. In this Q & A with SA Profile, she shares the principles driving her success and vision for the future.
BUYI MAFOKO
Your agency recently won the Global Women in Marketing Award for Outstanding Contribution. How does this recognition impact your vision for Matte BLK’ s future?
Our future plans are taking us towards a more responsible social marketing ethos to every project we undertake, to unlock value for all stakeholders. This accolade is in line with that and affirms our vision is to grow beyond South Africa; we have a clearly articulated goal to expand into the rest of Africa to deliver purpose-led work to other emerging consumer markets across the continent.
112 SA PROFILE www. saprofilemagazine. co. za