Q & A SHEBA FEMININE
That discovery sparked a cascade of questions: What exactly am I putting into my body? Why isn’ t this information readily available? This was the moment that inspired me to start Sheba Feminine. I realised there was a significant gap in transparency within the menstrual care industry and a deeper issue around access to safe, organic, and environmentally friendly menstrual products— particularly for people in underserved communities.
Can you tell us more about your background and how your experiences influenced your decision to start a business focused on menstrual health?
I remember my first period in grade six at boarding school. My mom had left me a pack of pads, but I was clueless about how to use them. I nodded when she asked if I knew what to do, but I was embarrassed and unsure. That was the worst period I’ ve ever had. I had many questions, and I didn’ t know who to ask.
The menstrual health industry is like my mother. The pads are in the trunk, but the education is missing. Despite being progressive on paper, menstruation is still stigmatised. Many people lack access to truthful information, leading to feelings of shame. This realisation drove me to take a closer look at the industry and strive for change.
Tell us about the range.
The Sheba range was created to promote sustainable living and transparency in the menstrual care industry. Our products are made with organic and biodegradable materials, ensuring a healthier choice for both people and the planet. Our range includes: organic and biodegradable tampons and sanitary pads, anatomical panty liners, ultra-soft menstrual cups, and bamboo wet wipes
What drove your decision to create 100 % organic and biodegradable sanitary products, and how do you think this sets your brand apart?
The decision to create 100 % organic and biodegradable sanitary products was driven by two key concerns: the impact on bodies and the environment.
Conventional products contain harsh chemicals and plastics, posing health risks and contributing to the global waste crisis. At Sheba, we prioritise well-being, transparency, and sustainability. Our products biodegrade naturally, leaving a lighter footprint on the planet. This commitment sets us apart, advocating for a new standard of menstrual care that respects people and the planet.
Why the name Sheba Feminine?
The name Sheba draws inspiration from the Queen of Sheba, a figure known for her wisdom, boldness, and independence. Choosing Sheba was intentional. It connects to Africa’ s rich history and heritage, celebrating a legacy of powerful women and stories that deserve recognition. At the same time, it symbolises empowerment, selfdetermination, and pride, which are at the core of what we aim to bring to menstruators through our products and advocacy.
How would you like to see the narrative around menstruation change in South Africa, and how is Sheba Feminine working to address this?
I’ d love to see menstruation normalised as an everyday biological process, not a taboo or a source of shame in South Africa. Right now, the narrative around menstruation is often shrouded in silence, misinformation, and stigma, which fuels discrimination and hinders access to proper care. Periods are not a“ women’ s issue” but a human issue that affects education, equality, and well-being across society.
At Sheba Feminine, we’ re reshaping the narrative around menstruation by providing accessible education and awareness workshops to empower menstruators and challenge stigma. We’ re also using inclusive language to recognise all individuals who menstruate, regardless of gender identity. Through our advocacy for menstrual equity, we’ re providing organic products to those in need and pushing for policy change to ensure menstrual products are seen as essential, not luxury, items.
How do you think entrepreneurs and businesses can play a role in challenging societal norms and stigmas around menstruation?
Entrepreneurs and businesses can play a significant role in challenging societal norms and stigmas around menstruation. They can drive change by creating inclusive products, using their platforms to amplify marginalised voices, prioritising education, advocating for policy change, and leading by example. By taking a stand, businesses can normalise the conversation, empower communities, and inspire other sectors to follow suit. At Sheba Feminine, we’ re committed to selling a vision of a world where menstruation is no longer a barrier to dignity, education, or opportunity. ■
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