PROFILE MOMENTUM INSURE
Distribution strategy: People, product, process
In May 2025, Pieter Erasmus returned to Momentum Insure in a role that aligns closely with both his track record and his strategic outlook. With more than 19 years in the insurance industry – including a previous stint at Momentum and the co-founding of an insure-tech venture – Erasmus brings a broad perspective across traditional and digital distribution. His mandate is clear: drive sustainable revenue growth by strengthening intermediary relationships and modernising Momentum Insure’ s sales ecosystem.
Erasmus’ s strategy is grounded in three priorities:
• Process efficiency – simplifying how advisors and brokers engage with the business
• Product competitiveness – ensuring both personal and commercial lines remain relevant and well-priced
• Partnership enablement – building strong, mutually beneficial relationships with intermediaries
A major focus is increasing advisor adoption of digital tools, which Erasmus sees as directly tied to client adoption and, ultimately, business growth.
“ Among the biggest lessons I took away from establishing an Insurtech business is just how critical advisor buy-in is for client adoption, and the realisation that technological change in the industry takes time.”
Balancing tech with advisory
Viewing the future of insurance distribution not as a binary choice between digital and face-to-face, but as an integrated, omni-channel environment that empowers both clients and advisers, Erasmus says Momentum Insure is financially and operationally strong, making this the ideal time to invest in new sales channels and move beyond traditional call centre and distribution methods.
Erasmus positions technology not as a differentiator, but as a foundational requirement.
“ Technology is the ticket to the game,” he explains.“ It improves efficiency, speed and pricing and lowers operational costs which, combined, ultimately benefits the consumer through more affordable premiums.”
While automation and AI will continue to transform back-end operations and client servicing, Erasmus insists that advisors will remain central to the value proposition, particularly in commercial lines, where complexity and relationship-building remain key.“ Advisors will increasingly focus on the‘ heavy lifting’ of providing quality financial advice, building relationships, and tending to the complex needs of clients”, he says.
His perspective is informed by his experience co-founding Ctrl, South Africa’ s first digital insurance advice platform, in 2017. Ctrl aimed to create a seamless connection between consumers, advisors, and insurers – a concept that remains relevant as insurance clients increasingly expect channel choice, speed, and simplicity.
Leadership outlook
Erasmus’ s leadership philosophy centres on empowering capable teams, setting a clear purpose, and creating the right environment for execution.“ It’ s always important to celebrate any wins, learn from failures quickly, keep an eye out for opportunities, and have fun in the process,” he says.
This mindset reflects the kind of long-term thinking he believes the insurance industry now requires, particularly as it seeks to expand its reach into underinsured markets.
“ There is no doubt that the insurance industry still needs disruption to grow market penetration and serve the uninsured,” he says.“ More collaboration and data sharing across the insurance value chain, especially in the short-term insurance sector, will be key to growing the industry.” ■
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