PROJECT Boogertman + Partners
The ground floor features meeting rooms and training areas, informal lounges, open discussion zones, and collaborative pods. These spaces feature greenery, comfortable seating, and playful brand artefacts, including an iconic Red Bull-branded motorcycle and sidecar, as well as a striking motorcycle display.
Local cultural elements are highlighted through Afrocentric patterns and textures in“ The Kraal” meeting area. to DJ sets and sports broadcasts. A racing simulator reflects the brand’ s motorsport heritage, while curated memorabilia enriches the circulation areas.
Oak timber slats, natural flooring, and earthy tones reflect the regional fynbos and winelands landscapes, providing warmth and acoustic comfort. Operational teams – finance, operations, and Future Sub-Saharan Africa – are co-located here, benefiting from the energy and connectivity of the central hub.
Parts of an iconic Red Bull-branded Mini – including the bonnet and doors – have been mounted on the wall of one of the meeting rooms, illustrating the brand’ s local, playful and performance-oriented character.
A social and collaborative horizon
The middle floor highlights the horizon and Cape Town’ s aerial and coastal energy, referencing Blouberg’ s kite-surfing culture and the excitement of Red Bull’ s King of the Air, the world’ s leading big-air kiteboarding competition.
This level serves as the social hub of the office during and after working hours. The Flight Deck, a versatile bar, stage, and event space, hosts everything from town hall meetings
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