PROJECT Boogertman + Partners
Boogertman + Partners completes the redesign of Red Bull South Africa’ s Cape Town headquarters, blending global brand identity with local culture, sport, and landscape.
When Red Bull South Africa discovered it was outgrowing its national headquarters in the Waterfront South Wing building in Cape Town, the company had the opportunity to take over the floor above its existing two-floor office and incorporate it into its current workspace.
Red Bull would thus occupy the entire building across three levels, opening up new opportunities for an office redesign. It had been nearly 15 years since the office’ s last upgrade, so the energy drink brand’ s Cape Town headquarters was due for a refresh.
Red Bull awarded the contract for the fit-out to turnkey project managers Exéc Innovative Solutions, and Boogertman + Partners was appointed as the project architect after being invited( along with several others) to present a creative concept to the client.
The building features Table Mountain as its backdrop and offers views of the harbour, city bowl, and distant Hottentots-Holland peaks. As a global brand with strong ties to extreme sports, music, gaming, and youth culture, Red Bull is recognised for engaging with local communities and“ giving wings” to local adventurers, athletes, and cultural innovators.
The office is designed to forge strong connections with many of the city’ s sporting and cultural landmarks and hotspots, which inspired the design concept and created a renewed opportunity to reassert the brand’ s presence in its location meaningfully.
144 www. sabuildingreview. co. za