SA Affordable Housing September - October 2016 // Issue: 60 | Page 16
Interact Media Defined
purchases Trademax titles
Interact Media Defined (IMD) has purchased Trademax Publications’ three
titles, effective from 1 August 2016. This means that Timber iQ, SA Roofing
and SA Affordable Housing will now form part of the IMD media offering.
T
he Trademax management team has been strategising
ways to adapt to the current challenging market
conditions while accommodating evolving client needs
in today’s fast-paced marketing arena.
“The acquisition of the titles by IMD offers an ideal way
forward for the publications to grow while capitalising on
their established market position and reach,” explains Billy
Perrin, founder and outgoing publisher of Trademax
Publications.
Trademax’s operations will be integrated within IMD and
the existing office, along with the sales and operational
staff complement in Cape Town, will be retained. This will
ensure uninterrupted service and ‘business as usual’ for all
existing Trademax clients. In fact, they will soon be able to
avail themselves to a broader service offering that includes
more advertising choices to fit every promotional budget
and promotional strategy. “This is a unique opportunity for
our clients to sit back and enjoy a broader service offering
without any sacrifice or compromise on quality or delivery,”
says Perrin. “The wide scope of additional options that IMD
brings to the table will positively benefit every one of our
clients, and thereby the industries served.”
For IMD, this new venture provides the perfect opportunity
to branch out its existing media offering by growing its
reach within the building sector. “The three new titles
suitably complement our present stable of products and
are testament to the synergies between the two
companies,” says Sean Macnamara, managing director of
IMD. “This acquisition will also expand IMD’s national
footprint, giving us a significant presence in Cape Town for
all our titles.”
While Billy and Celéste Perrin will be pursuing other
interests, the professional and knowledgeable publication
managers behind the titles ( Jacqui Marsh for SA Roofing,
Kylin Perrin for SA Affordable Housing, and Angeline Martin
for Timber iQ), will remain unchanged. IMD’s Ilana
Koegelenberg (RACA Journal editor) will step in as the new
editor on the titles, ensuring that the publications go from
strength to strength.
IMD has purchased the three Trademax titles. Here Billy Perrin,
previous publisher of Trademax (left), with Sean Macnamara,
managing director of IMD.
“Over the past few months, I’ve become more familiar, and
impressed, with the capabilities of IMD. I am very pleased
that such a top-class publisher will be taking these
respected and established publications to a new level in the
B2B marketplace,” says Perrin. The Trademax staff, too, will
benefit from being part of a bigger team backed by
management philosophies that are not dissimilar to those
of Trademax. “I’m looking forward to, in due course, seeing
the results of all the exciting initiatives being put into place
at this time.”
IMD proudly takes a face-to-face approach to business and
would like to meet with all key players in the Trademax
sphere to build this relationship. Anyone who would like to
arrange a meeting is invited to get in touch as soon as
possible.
To view Frequently Asked Questions (FAQs) relating to this
transaction, visit our website www.trademax.co.za.
For more information or to arrange a meeting,
contact: Sean Macnamara (managing director) on
+27 (0)82 929 1948 or at [email protected].
When measurement matters
To contribute to the editorial calendars of any of
the titles, contact Ilana Koegelenberg (editor) on
+27 (0)71 216 814 or at [email protected].