The “ Foodie ” Trend
To all of the “ Foodies ” seeking trendy and hipster hole-in-the-walls , a meal surrounding a fantastic photo op , and a reason to eat something new , you aren ’ t our target audience . Our target loves classic food , sophisticated atmosphere and excellent service . They aren ’ t here for the food alone , they ’ re here for the whole fine-dining experience .
Drink Recommendations
A night out is not complete without a unique cocktail or a special wine pairing . Our target has equal expectations for both their beverage and meal . Waiters are expected to have exceptional knowledge of which wines to recommend .
Gender Preferences
Paying a pretty price tag means customers have high expectations . When it comes to fine dining , women expect variety . They are interested in sharable plates and fun appetizers . On the other hand , men expect a single , large portion . To men , the more you pay , the more you should recieve .
Inconsistencies
According to our respondents experiences , inconsistency was the number one complaint about Ruth ’ s Chris . They clarified that these inconsistencies come from varying locations due to Ruth ’ s Chris being a chain restaurant . They expressed concerns that the managerial staff ’ s priority was not the customer .
29