The“ Foodie” Trend
To all of the“ Foodies” seeking trendy and hipster hole-in-the-walls, a meal surrounding a fantastic photo op, and a reason to eat something new, you aren’ t our target audience. Our target loves classic food, sophisticated atmosphere and excellent service. They aren’ t here for the food alone, they’ re here for the whole fine-dining experience.
Drink Recommendations
A night out is not complete without a unique cocktail or a special wine pairing. Our target has equal expectations for both their beverage and meal. Waiters are expected to have exceptional knowledge of which wines to recommend.
Gender Preferences
Paying a pretty price tag means customers have high expectations. When it comes to fine dining, women expect variety. They are interested in sharable plates and fun appetizers. On the other hand, men expect a single, large portion. To men, the more you pay, the more you should recieve.
Inconsistencies
According to our respondents experiences, inconsistency was the number one complaint about Ruth’ s Chris. They clarified that these inconsistencies come from varying locations due to Ruth’ s Chris being a chain restaurant. They expressed concerns that the managerial staff’ s priority was not the customer.
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