RECURRING THEMES
There were many recurring themes throughout our interviews . We have condensed our findings into 7 succinct insights .
Quality Location
City , Neighborhood , Street . Location makes a big difference for this target audience . Feeling like they ’ re in a trendy area makes a date night feel even more special . Many participants said that location could determine if they would return to a restaurant . In addition , we learned that Ruth ’ s Chris does not always have consistent locations . While some are snuggled up next to swanky hotels , others are attached to strip malls with less than ideal highway buzz in the background .
Source of Recommendations
We found that Yelp reviews and suggestions from friends and family were primary factors when deciding which fine-dining restaurant to choose . Yelp is used to check price points , examine potenital service , and find that gem of an up-andcoming fashionable restaurant . The opinions of friends and family are highly valued because they are trusted and respected by consumers .
Social Media
Our participants are not heavy social media users . Although they constantly recieve content through apps and websites , they normally aren ’ t the ones creating it . Facebook , Instagram and Snapchat are used periodically , but making posts is not a central part of their night out .
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