Ruth's Chris Qualitative Research and Consumer Journey 1 | Page 56

· female
· 32 years old
· married
· prosecuting attorney
“ Living in a college town pretty much limits my husband and me from going to restaurants outside of the ones we ’ ve already tried . That ’ s why if we have an excuse to drive to St . Louis , we always use it as an opportunity to go somewhere new . Although it ’ s fun , eating out can be expensive . Trust me , if we could afford it , we would choose to eat out all the time . At least once a year though , we will let ourselves splurge on a place where we know the tab will be over $ 100 . It ’ s expensive , so if the food doesn ’ t live up to the price , then in my mind it is a waste .”

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