Ruth's Chris Qualitative Research and Consumer Journey 1 | Page 54

· female
· 29 years old
· married
· high school math teacher
“ With my life as a full-time high school math teacher and cheerleading coach, weeknights can be pretty hectic. But as busy as I am, teachers live the best life and are off work at 3 p. m. everyday. Can you say happy hour!? The weekend is when I save time for my husband and me. When we have a free weekend night and somehow aren’ t in the middle of wedding season or going to a game night with friends, we always make a point to go to a sit-down restaurant. When I’ m just with my husband and we can actually dine and enjoy our food, I am so happy. That being said, the service better be good.”

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