Ruth's Chris Qualitative Research and Consumer Journey 1 | Page 50

24

· male
· 25 years old
· dating highschool sweetheart
· financial analyst
“ To be honest, when I think of dinner I picture Steak‘ n Shake. I don’ t have to go inside, I don’ t have to share my food, and it’ s simple and predictable. Surprisingly, my girlfriend doesn’ t feel the same way. She loves dressing up, chatting non-stop, and romantic dinner dates. Being the great guy that I am, I try to plan a nice night out whenever we have a free weekend with nothing else going on. In the end, I love a steak and I especially love her smile.”