Ruth's Chris Qualitative Research and Consumer Journey 1 | Page 48

· male
· 30 years old
· 2 kids
· financial advisor
“ I wake up at 5:20 a. m. everyday, go for a run and I’ m in the office by 7:30 a. m. to try and make it home to my wife and kids by 5 p. m. My days are routine. If I’ m not going to happy hour with my co-workers, I have dinner with my family. I’ ve never heard of half the things my wife makes for dinner, but it’ s always good. I’ m not hard to please when it comes to food. But, when I’ m at a nice restaurant, whether it’ s for a date night with my wife or a happy hour with my co-workers, I appreciate excellent service and expect the food to be worth what I’ m spending. Between my wife and co-workers, I’ m at a nice restaurant at least once a week. If the food and service is consistent and above average, I’ m suggesting that restaurant to my co-workers the next time we go out for happy hour.”

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