Transition : The purpose of this interview is to gain insight on Ruth ’ s Chris Steak House , so going forward we have a few questions specific to the brand .
• How does Ruth ’ s Chris compare to its competitors ?
• Would you be more likely to go to a fine-dining restaurant if it ’ s a chain or if it ’ s local ?
• On a scale of 1-10 , how important is it to you that a restaurant is active in the community ? o EXAMPLES : Donating money , sponsoring events , volunteering , etc .
Activity - Word Association We ’ re going to give you 10 words . When we tell you the word , please tell us the first thing that comes to your mind . 1 . Restaurant 2 . Steak 3 . Cocktails 4 . Appetizers 5 . Happy Hour 6 . Reservations 7 . Special Occasion 8 . Fine dining 9 . Seafood 10 . Ruth ’ s Chris
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