Transition: The purpose of this interview is to gain insight on Ruth’ s Chris Steak House, so going forward we have a few questions specific to the brand.
• How does Ruth’ s Chris compare to its competitors?
• Would you be more likely to go to a fine-dining restaurant if it’ s a chain or if it’ s local?
• On a scale of 1-10, how important is it to you that a restaurant is active in the community? o EXAMPLES: Donating money, sponsoring events, volunteering, etc.
Activity- Word Association We’ re going to give you 10 words. When we tell you the word, please tell us the first thing that comes to your mind. 1. Restaurant 2. Steak 3. Cocktails 4. Appetizers 5. Happy Hour 6. Reservations 7. Special Occasion 8. Fine dining 9. Seafood 10. Ruth’ s Chris
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