Ruth's Chris Qualitative Research and Consumer Journey 1 | Page 26

SOCIAL MEDIA

The voice of Ruth Fertel is carried throughout Ruth’ s Chris social campaigns. They emphasize her tradition, the restaurant ' s history and the hard work and drive that got the restaurant where it is today. Their current social media focuses on photos of food and has minimal consumer interaction, with hints of the history of Fertel. There is little to no customer service on their social media platforms. The major platforms also lack a social voice and unity.

64.5K LIKES

1.1 M CHECK INS

2.9K FOLLOWERS

12