Ruth's Chris Qualitative Research and Consumer Journey 1 | Page 26

SOCIAL MEDIA

The voice of Ruth Fertel is carried throughout Ruth ’ s Chris social campaigns . They emphasize her tradition , the restaurant ' s history and the hard work and drive that got the restaurant where it is today . Their current social media focuses on photos of food and has minimal consumer interaction , with hints of the history of Fertel . There is little to no customer service on their social media platforms . The major platforms also lack a social voice and unity .

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