Ruth's Chris Qualitative Research and Consumer Journey 1 | Page 22

COMPETITORS

MCCORMICK & SCHMICK’ S
Known for offering great seafood and settings for social events or meetings, this fine dining restaurant also promotes healthy living.
FLEMINGS
Proud to know everything about wine, they have an extensive colletion with over 100 bottles and even a WinePad.
DEL FRISCO’ S
Guests enjoy on-staff sommeliers and a complimentary rewards program.
THE CAPITAL GRILLE
Considered the king of fine dining social media, they excel in this area and have an app.
PALM RESTARAUNT
Has the largest family owned atmosphere and values corporate responsibility.

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