Ruth's Chris Qualitative Research and Consumer Journey 1 | Page 14

Over 40 years ago, Ruth Fertel took a risk and mortgaged her home for $ 22,000 in order to buy a small, failing restaurant in New Orleans, Louisiana named Chris Steak House. After a fire destroyed the original building, she renamed the restaurant“ Ruth’ s Chris Steak House.”
Today, Ruth’ s Chris Steak Houses are owned by Ruth’ s Hospitality Group, Inc. and are located throughout the United States and globally.
With over 140 locations in 20 countries, Ruth’ s Chris Steak House triumphed through humble beginnings to become a leading name in the steakhouse fine- dining industry.

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