The lack of brand awareness among our target actually represents a great opportunity for Ruth’ s Chris to shape a brand image that aligns with our target’ s values. The story of Ruth Fertel- a strong woman and entrepreneur, should resonate with our audience and give the brand a distinguished touch that goes beyond a great steak. Ruth is, by many measures, a role model that Americans can and should look up to.
CONCLUSION
The lack of brand awareness among our target actually represents a great opportunity for Ruth’ s Chris to shape a brand image that aligns with our target’ s values. The story of Ruth Fertel- a strong woman and entrepreneur, should resonate with our audience and give the brand a distinguished touch that goes beyond a great steak. Ruth is, by many measures, a role model that Americans can and should look up to.