APPS
Many Ruth’ s Chris locations have profiles on apps, including Yelp, TripAdvisor, OpenTable and Google Maps. These profiles include basic information for each location, like hours, address and phone number, as well as several user-submitted reviews and photos. TripAdvisor, Yelp and OpenTable allows users to make reservations online. This touchpoint plays a major role in the extended search, evaluation, reservation and extended post-purchase evaluation steps of the consumer journey. Steps: 2, 3, 4 & 7
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