COMPANY WEBSITE
Because our target often goes online to find further information about a restaurant, the company website plays an important role in the external search process of their journey. In our primary research, many people considered the menu as one of the deciding characteristics of a restaurant, and they like being able to see what is available, including appetizers, cocktails, wine and entrees. Ruth’ s Chris can use its website to push the variety on their menu to would-be customers. Currently here is a main website and several location-specific websites, which can make it difficult for users to find information. Steps: 2,3 & 4
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